Shop！国际零售营销大奖赛（简称Shop! 大奖赛）始于1958年，发展至今超过60年历史，并在全球25个国家和地区，发展为一年一度的赛事。Shop! 大奖赛是零售实体店、零售展示道具和市场营销项目的评比大赛，给予杰出作品及精英企业的世界级肯定，是零售营销、卖场广告及商业展示界的最高荣誉。全球超过10万个产品及项目参赛，是无数企业团队成长壮大的实力见证，提升了全球零售业上下游企业的企业形象和社会公信力。

Shop! Marketing Awards Contest began in 1958 and has been an annual event for more than 60 years in 25 countries and regions around the world. Shop! Awards Contest is a competition for retail physical stores, retail display props and marketing projects, giving world-class recognition to outstanding works and elite enterprises, and is the highest honor in the field of retail marketing, store advertising and display. More than 100,000 products and projects around the world participated in the competition, which is a witness of the strength of countless enterprise teams, and enhances the corporate image and social credibility of upstream and downstream enterprises in the global retail industry.

2023 Shop! Awards List 获奖名单
2024 Shop! Awards List 获奖名单

常规类类别

Regular

1. 超市、食杂店和便利店 Supermarket, Grocery & Convenience Store（P, SP, T)

2. 百货商场和购物中心 Department Store & Shopping Mall（P, SP, T)

3. 美容美妆 Cosmetics & Beauty（P, SP, T)

4. 玩具、运动和时尚 Toy, Sport & Fashion（P, SP, T)

5. 视觉/场景营销 Visual Merchandising & Scene Marketing（P, SP, T)

6. 门店设计装修 Shop Fitting & Design（P，SP)

7. 展柜和货架 Display & Fixtures（P，SP, T) 

8. 快闪店、店中店和专柜 Pop-up Store, Shop-in-Shop & Kiosk（P, SP, T)

9. 品类管理 Category Management (P, SP)

10. 店内促销 In-Store Promotion (T)

11. 跨界零售 Cross-Over Retail (P, SP, T)

12. 购物者营销活动 Shopper Marketing Campaign (T)

数字化营销类别

Digital Marketing

专项类 Specify Category

1.新零售内容营销单元 New Retail Content Marketing；

2.社会化营销单元 Social Media Marketing；

3.视频内容营销单元 Video Content Marketing；

4.内容实效电商单元 E-Commerce Content Effectiveness；

5.AIGC营销单元 AIGC Marketing

 

行业类 Industry Marketing Category

1.汽车营销单元 Automotive Marketing；

2.快消品营销单元 FMCG Marketing；

3.娱乐营销单元 Entertainment Marketing；

4.文旅营销单元 Culture & Travelling Marketing；

5.金融营销单元  Finance Marketing；

6.体育营销单元  Sport Marketing；

7.大健康营销单元  Great Health Marketing；

8.教育营销单元  Education Marketing；

9.公益营销单元 Cause-related Marketing；

 

下载参赛手册 DOWNLOAD ENTRY KIT 뀠
开始投稿（中文） 뀠
Submit Entry (English) 뀠

附加类别

Additional Category

1.海外市场 International Entries；

2.绿色环保项目 Sustainable Project；